Mumbai: IGP, an international gifts platform has launched the inaugural Ad under its "Amazing Gifts, Samay Par" campaign, celebrating the cherished festival of Raksha Bandhan. Highlighting the significance of timely gifting, the campaign emphasises that the act of gifting transcends time, connecting hearts across distances.
The narrative, inspired by the iconic & nostalgic statement "Main Samay Hu" with the original voiceover of Harish Bhimani is from the Indian mythology series "Mahabharata". The ad humorously reminds the audience that it's time to send Rakhis to your siblings—be it the younger brother, the elder brother, or the brother 'stuck in the honeymoon phase.' This playful concept underscores the unique quirks of sibling relationships and encourages customers to embrace the joy of Rakhi gifting.
The first ad, set in the Ice Age—one of the many time periods explored in the campaign—humorously reimagines Raksha Bandhan and showcases the different types of sibling bonds, emphasizing that each deserves unique love and appreciation by sending #AmazingGiftsSamayPar.
IGP founder and CEO Tarun Joshi said, “With 'Amazing Gifts, Samay Par,' we’re transforming how people think about timely gifting. We believe that gifts are most impactful when they arrive at the perfect moment, so we’ve crafted this campaign to highlight the principle. The value of a gift diminishes whether it’s late or early, and we’ve nailed this with our 'Amazing Gifts, Samay Par' approach. We’re excited to launch with our Raksha Bandhan film and to showcase how timely gifts truly make a difference!”
IGP has onboarded Talented, a creative agency, to bring the campaign's vision to life. Conceptualised by the team at Talented and executed by First December Films, the campaign features eight films—starting with Raksha Bandhan, followed by different occasions and festivals like Diwali, Christmas, anniversary, birthdays, Valentine’s Day, and others, that you’ll see throughout the year.
“We look forward to unveiling more films in the series, celebrating various occasions and festivals like Diwali, anniversaries, and birthdays,” added Joshi.
Starting this time of the calendar year, almost every week comes with some or the other gifting-related occasions. If it’s not festivals like Raksha Bandhan, Diwali, or Christmas, then it’s personal occasions like birthdays & anniversary of dear ones, Valentine’s Day, New Year’s, etc. Each of these occasions are time-bound and very special to celebrate and strengthen the bond one shares with another. The motive to launch the series is to timely remind people that “Samaya Agya hai” or, it’s time to send gifts.
IGP holds a Guinness World Record for the longest chain of bracelets made using Rakhis, featuring over 125,000 rakhis. The platform offers a wide range of Rakhi options, including traditional Rakhis that are both trendy and quirky, contemporary designs, family Rakhi sets for bhaiya-bhabhi and kids, Rakhis with god idols, silver Rakhis, and curated gift hampers for brothers.
