Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and its impact on health to normalising it. Now, with the world battling another wave of the pandemic, Man Matters - a digital health platform for men, has come up with a very relatable rant video featuring actor, stand-up comedian Kumar Varun that voices the sentiments of employees who are bound to work despite being covid positive.
The campaign is the latest to come out from the brand’s initiative #LetsTalkMan, which was first launched on International Men’s Day 2021.
The digital film executed by Spring Marketing Capital portrays Varun as the protagonist encapsulating the emotional turbulence of employees who have been Covid positive in the third wave and yet, are not spared from expectations of work.
The film begins with an online conference call, wishing employees speedy recovery and asking each other to take care of themselves. Cut to reality, in the name of deadlines, employees continue to work from home and are expected to work and complete work as before. The rant aims to throw light on the reality that while the current wave is mild and most of us who are vaccinated will recover fast, it is equally important to be cognisant of the fact that it still impacts our health and wellbeing, and that of our near and dear ones.
“From being paranoid about Covid during the first and second wave, to now witnessing a 'normal' third wave, we have seen a significant shift in our attitude towards Covid-19," said director of brand marketing Anuroop Nair, commenting on the campaign message. "At Man Matters, we believe in helping men open about their health & wellness needs and hence really felt like making this video to help those who are unable to in this period."
“Man Matters as a brand has always pushed the boundaries on how we should open up about how we feel. In Jan '22, I think most of us feel this way but someone needed to say this and hence we finally did through this piece,” remarked Spring Marketing Capital branded content partner Sandeep Balan.
