MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.
At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.
Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, "While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”
In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.
Through extensive research, the campaign identifies key red flags that investors must watch out for:
. Pressure tactics to act quickly or make impulsive decisions.
. Guaranteed returns that sound too good to be true.
. Assurances of instant profits without risks.
. Requests for money transfers to unofficial accounts.
Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197
These resources offer a simple way to confirm the authenticity of individuals or offers.
Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.
The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.
From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.
Watch the Campaign Videos
. Raamdeo Agrawal: Watch here
. Ajay Menon: Watch here
. Nitin Shanbhag: Watch here
Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?
