Mumbai: Fashion e-commerce platform Myntra has launched its latest brand campaign featuring leading fashion icons and the company’s new brand ambassadors Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan. Existing celebrity ambassadors Kiara Advani and Samantha Akkineni are also part of the campaign.

“With the combined star power of the most sought-after celebrities from different regions, who are loved and admired for their acting prowess and fashion quotient, Myntra is set to unleash its biggest-ever line-up of star-studded brand commercials. These are aimed at targeting consumers across the nation and giving Myntra the opportunity to engage with the fans of these celebrities,” read Myntra’s official statement.  

Speaking on the appointment of the new brand ambassadors and the launch of the brand campaign, Myntra CMO, Harish Narayanan, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons who are also acclaimed fashion connoisseurs will be a part of Myntra's biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”