MUMBAI: FCB Interface has launched a campaign for NIVEA MEN with the brand’s new face, Ranveer Singh.

It’s a first-of-its-kind innovation in the deodorant category, a unique dual-phase deodorant with two layers floating one on top of the other. A blue layer that gives freshness and a clear layer that guards the freshness. When the two layers are mixed, the Freshness Guard Technology is activated. And once sprayed, it makes sure your freshness doesn’t escape for hours.

The quirky campaign aims to get consumers to ditch their regular deodorants and try the cool new NIVEA MEN Duo.

FCB Interface chief creative officer Robby Mathew says, “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”

NIVEA India managing director Neil George adds, “NIVEA India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you. We are confident that NIVEA MEN DUO is an innovation that will create a strong disruption in the extremely cluttered deodorants category.”