Mumbai: Media agency network OMD has announced the appointment of Iti Kaul to spearhead its digital practice in India, effective from April. Kaul will take charge of this new role from PHD Media, where she currently leads digital planning as its general manager.

Further building upon elevations within the group, Kaul is yet another leader to be promoted within Omnicom Media Group, spotlighting the company's sharp focus on driving growth for its people, stated the agency. "In her new role, she will be reporting to OMD India CEO Anisha Iyer," it added.

“The story of OMD India's growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively," said Anisha Iyer. "Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our clients. We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth."

Kaul has over 13 years of experience in the industry, having lent her digital strategies on global mandates across industries for Fortune 500 companies. She is adept at creating media plans that foster growth opportunities for brands - a practice she spearheaded at PHD’s digital planning division out of the Gurugram office.