Mumbai: Panasonic Life Solutions India (PLSIND) - a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change - encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.
PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today's Gen Z and millennials and showcase Panasonic's commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change."
The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children's lives in the 2090s. The first video portrays Niran's life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara's simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian's future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.
In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand's commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.
