Mumbai: As Pepe Jeans London celebrates its 50th anniversary under the seasonal story “I Love London”, the original London-born denim lifestyle brand presents captivating collaborations with two London style icons that pay homage to its timeless London heritage.

First revealed is the “W11 LOVE FROM LONDON” campaign, lensed by photographer Alasdair McLellan capturing British model Lila Moss, whose captivating presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11, which encompass the vibrant neighbourhoods of Notting Hill and Ladbroke Grove in West London. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans' birthplace.

Lila showcases the latest styles from the collection, including iconic denim pieces made from 100 per cent recycled fibres, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.