Mumbai: Prega News, the pregnancy detection card from the house of Mankind Pharma, has roped in southern actress Kajal Aggarwal as its regional brand ambassador. 

The collaboration with the actor will help to strengthen the brand’s reach among the region’s large and widespread audience, said the company in a statement.

"The reason behind this partnership is that Kajal is someone to whom young moms can relate easily. Hence, we would like to leverage it and reach out to the expectant mother and be a part of their happiness in their motherhood journey," stated Mankind Pharma general manager- sales & marketing Joy Chatterjee.

The objective behind the association is that Aggarwal will play an integral role in intensifying the brand’s reach in the Southern Indian market, in addition to promoting the brand at a pan-national level also. As part of the association, the brand will soon launch a 360- degree campaign which will be led by television, print, and digital platforms.  

“The brand gives good news in a few minutes and is known for its accurate results. Indeed, it has become a preferred choice for expecting mothers. This is an extremely valuable association for me, and I look forward to a meaningful partnership with the brand," said Aggarwal on the brand association.