Mumbai: KFC India has announced the launch of their new ‘Express Pick-up’ service endorsed by none other than the Queen of Speed - PT Usha herself.
“Place a pick-up or takeaway order on the KFC App or website or walk into the restaurant to place a takeaway order and we will ready that order for pick-up in seven minutes,” the brand promises in its campaign film which shows the legendary sprinter doubling up as a high-speed chef in the KFC kitchen. The campaign film promises ‘Taste Amaze, Mile Tez’ as orders are readied for pick-up in seven minutes, else customers are offered a piece of Hot & Crispy chicken free.
The film opens with two customers walking into a KFC restaurant and reading about the seven-minute Express Pick-up promise. Not quite believing it, they joke about how the order must be prepared by PT Usha, because how else would it ever be ready in seven minutes. Next, they see the Colonel blowing a whistle to mark the start of time and the chicken gets prepared in the kitchen, going through different stages to finally being packed, ready to be picked-up by the customers. The customers can’t believe what they are seeing – PT Usha serving the order, but more so that their order is actually ready within seven-minutes.
KFC India chief marketing officer Moksh Chopra said, “The legend PT Usha epitomises all things speed and who better to convey our new Express Pick-up service than her. So if you are out and need to pick up some KFC on the go, or have a group of friends visiting and need to pick-up KFC favs for all, simply go for KFC's Express Pick-up. Our seven-minute promise is a key differentiator, ensuring minimal waiting time for the order. So, get set to give in to your KFC-ravings in just seven minutes, kyuki haan, PT Usha bana rahi hai!”
“While ‘speed’ is certainly thrilling for me, this even takes it a notch higher with express. The concept itself was so exciting that I jumped at the opportunity of featuring in the campaign, alongside the beloved Colonel,” PT Usha said.
Ogilvy North chief creative officer Ritu Sharda said, "Since we’ve been kids, speed has had only one name: PT Usha. The fact is, even now, PT Usha is the icon for speed in India. So, for KFC’s super-fast take away service, there could be no better endorser to say ‘seven minute matlab seven minute’.”
