Mumbai: Sleepables from the house of Centuary Mattress has launched a campaign featuring brand ambassador PV Sindhu for its Sleepables mattress range. The TVC accentuates the blend of affordability and luxury, emphasizing the reversible mattresses' durability and customization. The TV commercial also highlights the affordable, durable, and customizable Sleepables mattress range from Centuary providing the necessary comfort and durability to facilitate restful sleep.

The campaign also emphasizes that sleepable mattresses come as a convenient bed-in-a-box. The collection includes a Hybrid memory foam pocket spring mattress, Bonnell spring mattress, and Ortho memory foam mattress. Another additional benefit of the Reversible Dual Comfort Sleepables mattress range is that they can be flipped over and can be used the same way.  

Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences. ”  

Customers can order mattresses from their website or any leading marketplace. The chosen mattress size will be delivered to their homes, vacuum-packed in a box.

Looking ahead, Centuary has ambitious expansion plans. It aims to increase its retail footprint in western and eastern markets, growing the presence among multi-brand dealers from 4,500 to 10,000 outlets. Additionally, the brand plans to boost the number of exclusive brand stores from 450 to 700 and launch at least 100 exclusive experience stores by 2025. Technological advancements, including AR and 3D renders, are also in the pipeline to enhance user experience and drive further growth.