NEW DELHI: Just Dial has roped in Bollywood actor Ranveer Singh as its brand ambassador. The local search company has launched a campaign with Singh for its newly launched b2b marketplace portal JD Mart.

Conceptualised by Tilt Brand Solutions, JD Mart’s ad film showcases Singh as a businessman in various avatars. The campaign takes a quirky and innovative approach on how every business owner feels elated on selling and has a special affection towards the goods and services he sells. The ads deliver a strong message with Singh’s quirkiness and ability to transform into mindful characters. The ad positions JD Mart as ‘India Ka b2b Marketplace’ along with the tagline – Sell Smart. Buy Smart.

“I am excited to be part of Justdial’s JD Mart campaign. I am confident that JD Mart shall benefit millions of India’s businesses to discover, buy and sell products online, which is the need of the hour in these challenging times of the pandemic. I hope this campaign will encourage more and more businesses to go digital and become future-ready," Singh said.

Just Dial founder & CEO VSS Mani said, “We are proud to have Ranveer on-board in our mission to create India’s largest b2b marketplace. His energy and passion and the aspirational value that he brings in is indisputable. The new campaign will be a fun riot to watch for all viewers. Just Dial has helped India’s businesses over the last 25 years to grow their business and this association and our new platforms will help us reach the next level.”