MUMBAI: Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.
Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform & unbox undiscovered sides of themselves.
Each commercial in the series re-emphasises Snapdeal’s focus on building its fashion vertical. The company had recently added 120 more brands on its platform including popular names like United Colors of Benetton, Puma, Nautica, U.S Polo Association and Steve Madden etc. Fashion contributes to almost 40 per cent of Snapdeal’s sales volumes and has grown by 50 per cent YoY with majority of the growth fuelled from tier 1 and tier 2 cities.
Talking about the advertisements, Snapdeal and FreeCharge vice president marketing Kanika Kalra stated, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”
Created by McCann WorldGroup, the commercials explore a mélange of life experiences; from group of hip college girls taking their first step into womanhood when they wear their first sarees; three colleagues who have quit their corporate jobs to start their own firm and decide to replace their formal wear with relaxed and casual clothing more in sync with their personalities; a mother-in-law welcoming a new bride to the family by gifting her with modern and fashionable lehenga so she can be comfortable on her wedding day; a new mother returning to her skinny jeans and getting comfortable in her new role as a caregiver and a college boy pampering himself with a makeover after a break up to regain his confidence.
The narration for every commercial has been held together with the new version of the popular Unbox Zindagi jingle, composed by the legendary musicians, Ehsan and Loy. The advertisements will go live across all prominent channels and will be cross promoted via Snapdeal’s Youtube channel, social media platforms and website.
