Mumbai: A full-stack used car buying and selling platform, Spinny has announced its brand new campaign, "Go Far," featuring its brand ambassador and strategic investor Sachin Tendulkar.
The series of films celebrates India’s spirit of dreaming big and making things happen. The campaign explores how different people go beyond boundaries for love, dreams, and self-improvement. For Sachin, someone who has seen the kind of success that he has, going far is, in a way, going back to basics—an inward journey to meet himself again. Back to the person that makes him who he is, to the source, and to his most rooted version. A part of this is driving his first car, the humble 800.
A couple of years ago, Sachin expressed a keen interest in reconnecting with his first car. He said, "My first car was an 800. Unfortunately, it is not with me right now. I would love to have it back again with me. So people listening to me, feel free to contact and get in touch…"
The original, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s integrated quality centres. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self.
Go far as a campaign is personal and relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years, the journeys represent a very individualistic take on pushing boundaries.
Spinny founder & CEO Niraj Singh said, "We believe in life and in your choices. Go far. You should be able to buy a car that you actually, really want to buy and that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real, and we made it happen. A car is a special purchase for a home, and our endeavour is to make it extra special for each of our customers.
Speaking about his involvement in the campaign, Tendulkar said, "A car to me is more than just a mode of travel. It’s my second home, my co-passenger on the journey as one explores life and goes places. Our car reflects us and sometimes complements our personality. It was therefore very special when Squad Spinny re-created my first car. The team had put in a lot of effort and gone to great lengths to bring back special memories of my first car. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity."
The campaign will run on digital platforms along with a strong presence across TV, radio, OOH and OTT platforms. It will also be aired during the Asia Cup 2022 on Disney+Hotstar and StarSports.
