Mumbai: Swiggy Instamart, a quick commerce delivery platform, has launched a new digital ad film featuring one of India’s most beloved cricket legends and icons, Rohit Sharma along with his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store, offering everything from over 12,000 products delivered to consumers with speed and convenience.
The film, set in a cozy living room, provides a delightful glimpse into the everyday life of the married couple Rohit and Ritika as they engage in a casual conversation while browsing through their phones. Ritika, exploring the Swiggy Instamart app, asks Rohit if he needs anything. Picking up on his signature forgetful style of speaking, Rohit signals “Yeh,” mimicking drinking tea. Ritika, used to his endearing absent-mindedness, understands his cue effortlessly and adds tea cups to her Swiggy Instamart cart.
As the conversation unfolds, Rohit struggles to recall item names and amusingly gestures for them with vague terms like “Woh” to signify his need for charging his phone charger and mimics his famous pull shot for a vegetable chopper, a gesture Ritika instantly recognizes. Familiar with Rohit's disjointed way of speaking, she promptly adds a charger and a vegetable chopper to the cart even before he completes his order. This effortless communication between Rohit and Ritika mirrors their ability to finish each other's sentences and highlights Rohit's amusing forgetfulness, relying on "Yeh" and "Woh," while also showcasing the wide variety of products available on Swiggy Instamart – “Yeh Se Leke Woh Tak.”
Commenting on the campaign, Swiggy CGMO Ashwath Swaminath stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone."
Featuring one of India's most beloved cricketers and his wife, the campaign aims to resonate with audiences seeking a hassle-free shopping experience from Swiggy Instamart's extensive range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers and more—delivered in just 10 minutes.
Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”
