MUMBAI: Syska Group, one of the leading FMEG players in India, has unveiled its new campaign ‘Sound of Celebration’ #EkHiDhun for ICC Cricket World Cup 2019. Through this campaign the company is celebrating India’s biggest sports festival along with citizens. The video has been launched on Syska’s social media platforms and the song has been composed by Teenu Arora and Schbang.

The campaign ‘Sound of Celebration’ has been conceptualised around cricket’s celebratory sounds such as the sound of bat striking the ball, the sound of stumps falling, the sound of cheer in the stadium etc. Syska has united these sounds to create that one iconic sound which is filled with enthusiasm and passion.

Commenting on the launch of the World Cup’s New Anthem, Syska Group digital marketing head Nirav Shah said, “We at Syska believe in engaging with our audience at every level and are very pleased to introduce our Sound of Celebration anthem, which will enable us to deepen our relationship with our users. Music & cricket are one of the most celebrated, fun and entertaining ways of connecting with all Indians and bringing them together. Our World Cup Anthem #EkHiDhun captures the nostalgic moments of every Indian who is passionate about the sport and is excited that the men in blue bring the World Cup home once again.”

Schbang co-founder-CEO Akshay Gurnani said, “When we conceptualised this campaign, the objective was clear that we need to bring our community together via the medium of music. What better way to kick off this year-long campaign than with the Cricket World Cup! Music and cricket put together are bound to unite our followers in a celebration of our #EkHiDhun and we are very excited to see how the nation reacts to our tribute to the Indian cricket team. The campaign is going to be amplified via prominent dancers and college students, with the aim of crowd-sourcing celebratory steps on the song’s hook verse.”

Through the introduction of this new campaign, Syska has also plugged in its products such as Syska Boom Box Bluetooth Speakers BT670, HSB3000 Sound Pro Bluetooth Headphones & HE2000 UltraBass Earphones in the video. By using Syska’s World Cup Anthem #EkHiDhun, users will get an opportunity to showcase their love for cricket and team India, through continuous engagement on Syska’s social media platforms. The catchy and upbeat tunes of #EkHiDhun is set to become a war cry for this season by bringing out Indians’ real enthusiasm for cricket. The anthem is all set to become a trending tune among all cricket enthusiasts.