Mumbai: Tata CLiQ, an Indian online shopping platform, has launched a social media campaign for Durga Puja, celebrating the festive spirit and inviting consumers to shop for festive curations on the platform. The social media campaign showcases a star-studded collaboration with renowned Bengali actor Madhumita Sarcar and popular fashion content creator Sonali Mitra, capturing the joy and excitement of their invitation to Tata CLiQ’s ‘House of Utsav’ as they browse and shop the festive curations from the Durga Puja online store, offering an extensive range of products across categories like fashion, home, and beauty, all designed for the season's grand celebrations.

The concept of home is closely tied to the festive season, where people gather, reconnect, and celebrate. Tata CLiQ introduces 'House of Utsav', a curated shopping destination for the upcoming festivities. It blends the cultural significance of festivals with fashion, offering ethnic wear, fusion styles, serveware, makeup, and home décor. The Durga Puja edit features curated looks across various categories.

The video features Madhumita and Sonali showcasing a range of styles available at the ‘House of Utsav’ Durga Puja store on the platform, from classic ethnic wear to contemporary fusion, highlighting the outfits they would wear on different Puja days. Set against the backdrop of Kolkata’s iconic landmarks, the video captures the joy of the festival, weaving fashion into its rich cultural narrative.

Tata CLiQ CEO Gopal Asthana expressed his enthusiasm about the campaign, “We are excited to introduce 'House of Utsav’, a theme that celebrates the cultural and emotional essence of festivals. With the launch of this curated destination, our aim is to become the preferred platform for consumers shopping for fashion, home, and beauty this festive season. Durga Puja is one of the country's most widely celebrated festivals, rich in cultural significance. With the festival approaching next month, we’re excited to launch this social media campaign. For this, we’ve collaborated with well-known personalities like Madhumita Sarcar and Sonali Mitra to showcase our Durga Puja festive curations on the platform. We invite consumers to join us in celebrating the festive season at Tata CLiQ’s House of Utsav and look forward to delighting them with an unparalleled online shopping experience.”