Mumbai: The Body Shop has launched the second edition of its festive campaign “Spark A Change 2.0,” featuring actress Diana Penty and its fair trade partner, Plastics for Change. The campaign includes a video highlighting its mission.
“Spark A Change 2.0” emphasizes festive gifting, where each purchase supports the livelihoods of marginalized communities in India.
The video showcases Diana Penty enjoying The Body Shop products and Plastics for Change merchandise, encouraging viewers to celebrate with purpose.
The Body Shop - Asia South chief brand officer Harmeet Singh stated, “We’re elated to launch Spark A Change 2.0 campaign, that embraces the theme of giving and sharing the joy that reaches out far and beyond. This film amplifies the positive impact of our partnership with Plastics for Change, showcasing how businesses can drive meaningful change. Over the past five years, we’ve diverted millions of plastic bottles from landfills and empowered thousands of waste collectors, especially women, with improved income opportunities and market access. Our donation drive to provide e-tricycles further supports their efforts in a sustainable and eco-friendly way.”
Diana Penty shared, “I’m proud to be part of the ‘Spark A Change’ initiative, which truly embodies the joy of giving. This year, celebrate Diwali with a touch of nature-inspired beauty products from The Body Shop and discover ethical gifts to share with your loved ones. Experience the magic of the festive season in-store and online, and support their Community Fair Trade partner, Plastics for Change, to help light up the lives of waste collectors who contribute to a cleaner planet.”
As part of this campaign, The Body Shop is offering a range of CYO (create your own) and pre-packed gift boxes in festive shades, starting at Rs 695. In collaboration with Plastics for Change, the brand has also launched multi-purpose makeup pouches made from recycled plastic in two colors.
These festive products and curated gift hampers are available for purchase at local outlets or online through the brand’s website.
