Mumbai: What’s common between a Native RO Water Purifier and the most loved family of 2000’s television? It’s Urban Company’s latest video series, conceptualised and written by Bare Bones Collective.

Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite to tickle your funny bone with an ‘Urban Company’ twist.

The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’.

A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years! Tailor-made for Indian households, it promises a hassle-free experience along with unparalleled convenience.

The writers Manaswi Mohata and Anuya Jakatdar, with the iconic cast, made The RO feel at home, just like all of us!

The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.

Talking about their latest project, Bare Bones Collective co-founder and chief creative officer Girish Narayandass said, “We're excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

Adding to the enthusiasm, Urban Company director of marketing Divya Jain shared, "With our latest campaign featuring the cast of a beloved sitcom, we're tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we've embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company's Native RO Water Purifier.”

Twilight Entertainment is the production house on this project.