Mumbai: EdTech player upGrad has launched three-film digital campaign to celebrate the role of different kinds of teachers in one’s life. Conceptualised by the brand’s in-house team, the films touch upon the basic realisation that beyond the college faculty and professors, upGrad's career coaches, mentors, support teams, and even learners themselves play the role of a teacher, and it is their unending guidance that helps one forge the path to success.

The videos have been directed by Pranjal Vaid and produced by Mantavya. Aligned with the message of ‘Life Long Learning’, the campaign takes an emotional approach to depict how peer-to-peer learning and students’ support are critical for learners to drive successful career transitions.

Commenting on the campaign launch, upGrad CEO, Arjun Mohan said, “This is the brainchild of an internal discussion around people who are tasked with guiding and supporting our learners to understand their career aspirations. The team goes that extra mile for our learners to instill confidence and push them to drive positive transitions for themselves. We have also set up the courses in such a way that peer-to-peer discussion accounts for a significant percentage of the scores. This further fosters the habit of discussion and problem-solving. Therefore, at upGrad, we believe that the definition of a teacher is no longer limited to the industry experts teaching the concepts, but it also encompasses peers and student mentors who accompany the learners through their upskilling journey.”