Mumbai: YesMadam is gaining attention with its viral campaigns, the latest featuring Shraddha Kapoor. The campaign began with the dialogue "Har Expert, Salon Expert Nahi Hota" seen across Delhi, sparked by a viral Delhi Metro argument, and later trended on Twitter, even reaching a rap musician’s studio.
Building on the success, YesMadam has launched the second phase, again featuring Shraddha Kapoor and Shakti Kapoor. This marks a rare on-screen reunion for the father-daughter duo. The campaign video starts with Shakti Kapoor's iconic style, recalling his "best actor as a villain" days, before Shraddha enters, introducing him to YesMadam. His initial doubts fade as he relaxes during a spa, ending with his famous "Aaau" dialogue.
The campaign highlights YesMadam’s commitment to offering beauty and wellness services at home, emphasizing trust in the salon professionals working with the brand.
Commenting on this association, YesMadam co-founder Akanksha Vishnoi said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”
Sharing his views on the association, YesMadam co-founder and CEO Mayank Arya said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Expressing her excitement for the new campaign, Shraddha Kapoor said,
“Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls' dreams, making me immensely proud.”
Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services."
YesMadam, a bootstrapped startup, stands out for its safe, professional, and convenient at-home salon services, focusing on transparent pricing and mono-dose products. With the Kapoor family now onboard, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is poised for further growth, expanding its reach and introducing new developments.
