NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.
Dahi Handi events are held with much cheer, especially in Mumbai. However, due to the Covid2019 pandemic, all celebration activities are cancelled and people are enjoying the festival at home. But despite the real celebrations being lower, social media has helped keep up the spirit. This time brands have not launched specific campaigns due to subdued budgets but have invested on digital media.
Zomato, Modern Foods, Madhusudan, Maruti Suzuki's First Choice and others have launched interesting creatives on social media platforms.
Brands and their digital agencies hop on these opportunities to engagingly connect with the audience and generate an emotional bonding.
Here’s a look at some of the best creatives from brands on the birth of lord Krishna:
