MUMBAI: Faber-Castell, a leading stationery products company, recently handed its digital mandate to Prodigitz, a Mumbai-based full-service digital agency.

Said Nisha Sara Jose, Category Head at Faber-Castell India, “Faber-Castell's four pillars: competence & tradition, outstanding quality, innovation & creativity along with social & environmental responsibility form the basis of what we do and how we do it- both within the company and in its dealing with external stakeholders. As we’re looking to further build our brand in the Indian market, we are keen on engaging with our technologically & digitally advanced audience, through a medium that they are most connected with."

Khushboo Tulsiani, CEO, Prodigitz, said, “Our approach has always been to first understand the business goals that drive the marketing objectives, evaluate it in it’s entirety and then create a digital strategy that utilises the medium for its strenghts to deliver results."