Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched an OOH campaign to showcase its new Fully Automatic Front Load Washing Machine.

The campaign aims to raise awareness about this advanced washing machine, which comes equipped with AI technology that senses water, drum balance, foam level and more, optimizing the washing experience while conserving resources. This cutting-edge product highlights Godrej's dedication to blending homegrown expertise, deep understanding of Indian consumers and world-class technology, providing Indian customers with best-in-class appliances.

The OOH campaign is being rolled out across key high-traffic locations in Bangalore and Chennai, capturing attention with its motorized elements that rotate, making the visual even more captivating and eye-catching for passersby.

Commenting on the campaign, Godrej Appliances head of marketing Swati Rathi said, “Brand Godrej has its roots in India's journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers' pride in the brand's deep rooted Indianness and its commitment to innovation and technology.”

This campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication.