Mumbai: Flipkart-owned fashion e-commerce platform Myntra has promoted Achint Setia to the position of marketing and social commerce business head. He was previously the VP and business head - social commerce at the fashion portal.

In his new role, Setia will be responsible for building Myntra brand, loyalty program (Insider), user growth, content-led commerce, and Live commerce businesses.

"Starting another new chapter at Myntra helping people look good and feel good! Thanks to my teams, mentors and well wishers," Setia said in a LinkedIn post, announcing his new role.

Setia is a business building expertise in consumer tech and media with cross-functional experience across marketing, operations, strategy, content, product development, and analytics.

He joined Myntra as VP of marketing in 2018 and led brand, sale events, digital and performance marketing in that role. He conceptualised, launched and scaled the Myntra loyalty programme (Insider) and the venture into content to commerce play (Myntra Studio).

Before joining Myntra, he worked with companies like McKinsey & Co, Microsoft R&D, and Viacom18 Media.