MUMBAI: Independent digital agency, Tonic Worldwide has announced the appointment of Akanksha Singhal as its business head - north. Singhal will be leading the agency's operations in North and will be based out of its Delhi office.

With more than 13 years of experience in both the agency and brand side, Singhal is an experienced professional with a demonstrated history of working in the marketing and advertising industry. Prior to Tonic, Singhal worked at Cheil Worldwide, DigitasLBi and Reprise Media. She has worked with brands across many industries including Samsung, Coca Cola, Microsoft, Axis Bank, Dabur, Reckitt Benckiser, Adidas, Bata, Jet Airways, Mothercare, ThumsUp, Kotak Mahindra Bank, Meizu, InFocus, Jockey and many more.

Commenting on the appointment, Tonic Worldwide founder and CEO Chetan Asher said, “Akanksha’s deep understanding of the medium and her entrepreneurial spirit makes her the ideal person to build our Delhi operations while keeping our human focused approach at the core. We plan to grow our Delhi office aggressively this year and Akanksha coming on-board will give new impetus.”

Talking about her new assignment, Singhal said, “Eclecticism converges at Tonic Worldwide, where multifaceted teams have consistently created memorable, business-driving work. I’m honoured and elated to join the team.”