MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content - spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

“The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space," added Saluja.