MUMBAI: Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business. 

Mookerjee will lead the entire South India operations of LUM, including the agency’s Bangalore, Chennai and Kochi operations. Lodestar UM’s South India operations includes marquee clients like Wipro Consumer Care, Accenture, MedLife, Exide Life Insurance, Duroflex, Zivame, Amaron Batteries, Amante and several others. 

Mookerjee will lead the agency’s continued focus on strategic media planning, technology, data, content and ROI driven solutions.

Prior to joining Lodestar UM, Mookerjee was the managing director at Mediacom Indonesia. 

Lodestar UM chief executive officer Nandini Dias says, “A comprehensive search for the right leader, led us to Anita, who is the perfect candidate to spearhead the next phase of development in these critical markets. A performance-oriented, industry leader with a proven track record of success, especially in the areas of business growth, strategy and brand building, Anita will ensure we continue to deliver on the Lodestar UM promise of powerful, creative, insight-driven ideas for our clients”

Talking about her new role, Mookerjee mentions, “I spent my formative years in media in Lintas Media Group (now Initiative), where I used to handle ITC. So, this is a home coming for me. Lodestar UM as an agency has always focussed extensively on its product and people.”

Armed with over 19 years of experience in media communications and brand planning, Mookerjee is an alumni of Mumbai University. She started her career with Ogilvy in 1999. In 2005, she joined Lintas Media Group as Business Director. Following a stint of 3 years, Mookerjee joined Mediacom in 2008 as General Manager and overlooked the agency’s operations in Bangalore and Chennai. She moved to Mediacom Indonesia in 2012 as Managing Director and spent 5 years with the agency before returning to India.