NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

Havas Life Sorento managing partner Sangeeta Barde said, “The health and wellness industry is at the forefront of changes seen due to the pandemic. It has majorly changed the way we manage our health, digital is the order of the day with advancements in telehealth, e-commerce, e-detailing, multi-channel marketing, health tech products etc. HLS is thriving amidst these changes and will continue to remain agile by riding on this digital wave. Arunima is a seasoned professional and I am confident that her skill- set and experience will add immense value to our client businesses as they step forward on their digital journey.”

“I am excited to join the Havas Life Sorento team and take up this opportunity to further build HLS’s prowess in health digital. I look forward to leading a great team, driving innovation, building great case studies for clients and making a meaningful difference together,” said Arunima Singh.

Singh has successfully spearheaded digital media planning, brand management, campaigns and promotions across brands and agencies like Wunderman Thompson, Adfactors PR, Digital Law & Kenneth, ICICI Bank Ltd and Acme Health Care Products. Her last stint was at Social Beat as executive vice president.