Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January.

‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight," said BIL managing director Varun Berry.

Doshi takes over from Vinay Subramanyam who left the company in December 2021. "I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors,’’ Berry further said.

With over 17 years of experience, Doshi has expertise in brand marketing, sales, and customer development. In his previous assignment, he was with Lenovo as director of marketing (India and South Asia). He has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.