Mumbai: Edtech company BYJU’S on Friday announced the appointment of Rachna Bahadur as the senior vice president to lead its global expansion plans.
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company's market positioning across the globe, she will also be responsible for strengthening the footprint of BYJU’S recent acquisition of Epic in the US market, said the company in a statement.
According to a statement, this appointment is a step towards strengthening BYJU’S leadership across verticals as the company aims to further build world-class products, teams, and partnerships. “Rachna is a leader with a proven track record. Her extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to us," stated BYJU’S chief people officer Pravin Prakash. "She will play a vital role in charting a high impact and high growth network for BYJU’S, and we are pleased to welcome her on board and look forward to supporting her in this journey.”
With over 15 years of experience, before joining BYJU’S, Bahadur was a partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A, and organisation design.
“For a decade, BYJU’S has been at the helm of creating value in a student's life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth," said Rachna Bahadur on her new assignment.
