Mumbai: Concept Communication Group-backed Concept Public Relations on Monday announced the appointment of Monish Ghatalia as head of digital strategy.

Ghatalia specialises in digital marketing, deep digital transformation and digital PR given his past experience and knowledge of communications, data analytics, technology and brands. He is part of the senior leadership team at Concept. Currently, he is working across all key clients of Concept Group to scale their presence using a synergistic approach between PR and digital communications. 

“In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices," said Concept PR director and CEO Ashish Jalan. "Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. His role will be critical in this growth story and we welcome him to be a part of this dynamic team.”

“Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients,” stated Concept Group chairman and MD Vivek Suchanti. “We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates.”

“I have followed Concept’s growth since my first job at the age of 17 at Concept," said Ghatalia. "All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition - are things that drive me. It is deeply satisfying and I am looking forward to it."