Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the PR agency, Perfect Relations. Heeru Dingra, previously chief executive officer (CEO), WATConsult, will lead the group as its CEO, reporting into dentsu Creative India CEO Amit Wadhwa.

"The group structure will see the three agencies align with Isobar’s global proposition: crafting distinctive brands and innovative experiences for a connected future," it announced on Tuesday.

According to the agency, the decision is part of the network’s global plan to transform into the “world’s most integrated group by 2024”. it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s capabilities and services from India, and the structure will promote collaboration and knowledge-sharing across the India team, embodying the Isobar spirit of “Invent, Make, Change”, it added.

dentsu Group Inc, global CEO, creative and executive officer, Jean Lin said, "Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WATConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar's growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”

Wadhwa said, the decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. “We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence,” he added.

On her new role, Dingra said “The Isobar India group houses some of the best agency teams in the country and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”