NEW DELHI- Pharma major Dr. Reddy’s Laboratories Ltd has appointed Reethika Nair as head of digital marketing and e-commerce. She updated her new role on LinkedIn.

Prior to this, Nair was associated with Lodestar as general manager, handling the integrated marketing strategies of the agency.

She had a three-year stint with Kimbery Clark in India, formulated the digital growth plan for Huggies, Kotex and also led the digital transformation at the World Gold Council.

Nair carries over 16 years of experience in marketing and agency where she has worked with some of the biggest digital media agencies like GroupM, Starcom & Interactive Avenues, and was responsible for the content, performance-driven campaigns, media buying & deploying search marketing strategies.