Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North.

In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

Singh has a rich work experience of more than 14 years in building brands, brand strategy, client servicing, and business development. He has worked with leading media agencies including Havas Media Group, Madison Media. Before joining Efficacy, he was the business director – audience planning at Havas Media.

“I am extremely excited to have Ravindra on board," stated Efficacy Worldwide CEO Vishnu Sharma. "He brings with him the expertise of managing 360-degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business."

During his career span, Singh handled media marketing for various brands across categories and has been instrumental in accelerating the business growth of clients. His experience of working on diverse clients like Reckitt and Benckiser, Britannia, Airtel, Hyundai, VLCC, Kohler, Patanjali, LG, Michelin Tyres, Sleepwell Mattress, DS Group, FMC India, Daawat Basmati Rice, Halonix Lighting, Swarovski, Tinder, OkCupid, Seedworks, Lal Path Lab, Schneider Electric, among others gives him an edge in business development.

“I am delighted to be part of the Efficacy Team and leading the business development and client servicing. We are looking to forge new alliances and relationships across categories and segments," said Ravindra Singh. "Today brands are looking for 360-degree media planning spanning across external and internal platforms. We are best suited to provide the brands niche as well as large scale marketing solutions."