MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.

Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.

Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing."

Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.