Mumbai: Nidhi Bubna, who is known to have driven end to end film marketing, strategy and media for blockbuster Bollywood films at Fox Star Studios will be joining the entertainment digital marketing agency, Entropy as a chief operating officer (COO), effective September. Founded by Prabhat Choudhary, Entropy manages the digital accounts of the country’s major celebrities.

Bubna comes with a diverse experience in the field of media and entertainment of over 10 years. She has worked on several blockbuster films at Fox Star Studios like "Sanju", "Housefull 4", "Mission Mangal", "Chhapaak", "Baaghi 2", among others.

Previously, Bubna was associated with Star India, as part of Hotstar and later worked on Star network channels.