Mumbai: Infectious Advertising has appointed Prashanth Kumar as chief digital officer. A pro at digital and strategy, Prashant has rich and varied experience across markets. He has worked in India, Southeast Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic.

Prashanth has nearly 25 years of experience leading brands across a multitude of sectors including Automotive, Beverage, BFSI, Construction, Entertainment, FMCG, Healthcare, Hospitality, Real Estate, Travel, Tourism, Governmental, and PSUs. From crafting integrated strategies as a Digital Strategist to spearheading the Client Services function, he has consistently championed the digital medium, serving as a digital evangelist for both brands and agencies alike.

Speaking about his move to Infectious Advertising, Prashanth Kumar had this to say, ‘In India's digital landscape, few agencies grasp both brand essence and effective content creation for long-term brand growth. Infectious embodies this rare fusion, and I'm thrilled to align with their vision.’

Commenting on the appointment, Nisha Singhania, CEO & managing partner of Infectious Advertising added, ‘Prashanth is a rare combination of digital, strategy and business. His vast experience across geographies and categories will enable him to add immense value to our varied clients. We are delighted to have him on board and look forward to working together.’