Mumbai: Infectious Advertising, an integrated independent agency, on Wednesday announced the appointment of Vinu V Krishna as creative head with immediate effect. Krishna was previously associated with Nichemind as creative director.

Krishna comes with over 15 years of experience as a copywriter having worked extensively on print and digital for brands like The Week, Federal Bank, Google, Yahoo!, Manorama Group, and GMR. He has worked with leading ad agencies like JWT, DDB, and 1pointsize. He has won major awards at AdStars and Big Bang Awards - Bangalore Advertising Club.

"The hiring of Vinu would easily be one of the most long-drawn recruitments in the history of advertising," Infectious Advertising, director & co-founders, Nisha Singhania and Ramanuj Shastry said in a joint statement. "We interviewed him in a pub in Bangalore in 2018 and told him we liked him, and he joined Infectious in 2021! But as they say - it's better late than never. It took a pandemic and WFH to finally get a top Bangalore writer to join us."

"Infectious has a legacy of doing cutting-edge work in the digital space since its inception. And the culture nurtured by Ramanuj and Nisha is conducive to do clutter-breaking work," Krishna said. "Infectious is a place where creativity, technology and data all come together to solve real business problems."