MUMBAI: In the fast-paced world of fashion, it takes more than just good tailoring to survive—it takes a visionary with the swagger of a brand builder and the precision of a CFO. Jain Amar, the powerhouse behind Madame, Camla Barcelona, and Msecret, just handed the reins to one such sharp dresser: Akhil Jain. As of April 2025, he takes over as MD & CEO.

And this isn't a ceremonial title change tucked into an HR memo. It’s a strategic style reboot. The announcement came hot off the ramp at the Jain Amar Leadership Summit 2025, attended by the top 25 leaders including board members and HODs. The agenda? Growth, governance, and getting IPO-ready by 2027. No pressure.

Akhil is no rookie parachuted in for optics. A scion of the promoter family and a NIFT alum with an executive toolkit from IIM-A and Harvard, he’s been grinding across the brand’s verticals for over 20 years. Until now, he served as executive director, overseeing brand strategy, tech integration and retail reinvention—basically turning buzzwords into bottom lines.

In his new role, Akhil is tasked with driving growth across online and offline channels, creating a unified brand voice, and embedding DAR (Decision-Action-Responsibility) frameworks across operations. Oh, and let’s not forget tighter budget controls and investing in people power.

"This is not just a new role—it’s a new rhythm. We’re moving from isolated departments to a single unified movement. I believe Jain Amar’s next era will be defined by how well we align people, process, and purpose. I’m grateful for the trust placed in me and excited to lead this extraordinary team into the future," said Akhil.

The board, for its part, seems anything but nervous. Instead, they called Akhil’s elevation "timely", especially in a landscape where fashion brands are juggling digital disruption, fickle consumer behaviour, and the existential crisis known as AI.

With an IPO on the horizon and a generational leader at the wheel, Jain Amar is clearly done playing dress-up. Now, it's game on.