MUMBAI: MullenLowe Lintas Group today, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas.

Lowe Lintas chief creative officer Arun Iyer will operate as the chairman & chief creative officer of the agency. Partnering him will be Lintas' veteran Raj Gupta, currently the president and Mumbai office head, Lowe Lintas, who will operate as the CEO of the agency. Both these appointments, the communique said were to be effective from 1 April, 2017.

Joe said: “I have worked long, and closely with both - individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

Arun who has been with Lowe Lintas for over 15 years has been the creative genius behind many campaigns across Surf Excel, Idea, Tanishq, Axis Bank, Paperboat, Freecharge, Hotstar, Google, OLX, Fastrack, Flipkart, Hike and many others. He was the youngest Creative Director in the history of Lintas to have been appointed National Creative Director in 2010 and also when appointed Chief Creative Officer in 2016.

Arun Iyer said: “We are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry."

Raj Gupta who has been with Lintas for over 25 years has held leadership positions in the company across Media, Digital, Strategic Planning, Channel Planning, Business Development and of course Account Management. His width of expertise and leadership experience across functions, the company feels, will be invaluable in the agency’s journey back to full service or what at the Group they call Hyper-bundling.

Gupta said: “Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”