Mumbai: FMCG brand Mamaearth has announced the appointment of Zairus Master as chief business officer, Honasa Consumer Pvt Ltd. Master will be based out of the Gurgaon office and his appointment comes on the heels of other critical and strategic additions to the leadership team of Mamaearth, said the company.

In his current capacity, Master will be leading the revenue functions and develop a strategic roadmap to further accelerate the brand's growth and expansion.

“As we continue to grow the Honasa Consumer portfolio, it is important to get the right people on board to give the right push to the brand before you take it forward," said Honasa Consumer Pvt Ltd, co-founder and CEO, Varun Alagh. "Zairus brings with him a great mix of experience across traditional consumer giants like HUL & Airtel combined with running a digital product business which we believe is the right combination of experiences needed to grow a digitally-driven consumer business like ours."

With over 24 years of experience across FMCG and telecom, Master will utilise his expertise to identify and explore long-range strategies. An IIM Lucknow alumnus, he has worked with brands like Unilever, Nokia, Airtel, and Shine.

Talking about his new assignment, Zairus stated, “Honasa Consumer is going from strength to strength with brands like Mamaearth and The Derma Co; one being a purpose-driven brand and the other providing science-backed solutions for skincare. The organisation has changed the way FMCG companies conduct business, and I am proud to be part of the leadership team.”