MUMBAI: Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

Dubhashi will be reporting to Grey group India chief creative officer Sandipan Bhattacharyya.

Bhattacharyya said, “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He's fearless, experimental, hungry and young. Just the kinds that define the new Grey”

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years, working on iconic Indian and global brands across all aspects of creativity and innovation. Brands he worked with include The Times Group, Airtel, Amazon, Hike Messenger, Mahindra 2 Wheelers, Pepsodent, Smirnoff, RIN Global, Nokia, Nike, Brylcreem, SetMax, IDEA, Lakme, Surf Excel, Wheel, Godrej Appliances & Corporate etc. His experience includes working with agencies like Lowe, JWT and Taproot India. His interests include reading books, watching movies & listening to music.

Dubhashi has earned a multitude of awards, including a Bronze Lion at Cannes, two Silvers at Spikes Asia and Gold at Goafest etc.

Dubhashi said, “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.”