MUMBAI: OLX India has appointed Sapna Arora as its new chief marketing officer. In her new role, she will be responsible for leading the brand marketing initiatives of the company. Prior to joining OLX, Arora was a partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.

An alumnus of St. Stephens College, Delhi University, Arora holds an MBA Degree from IIM Bangalore. She has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways and previously has served in various leadership roles at Procter and Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.

OLX India general manager Sushil Kumar said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”

“I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint," Arora said.