MUMBAI: Amagi Media Labs, a global media technology and leading ad-tech company in India, has appointed Amol Dighe as the business head.

A seasoned media professional, Dighe has worked on all sides of the value chain - client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. His mandate with Amagi spans across channel strategy and media buying along with growing and adding new revenue streams targeted at both national and regional advertisers.

Commenting on the appointment, Amagi Media Labs co-Baskar Subramanian said, “Amagi is geared up for the next level of growth. We have set ourselves a clear goal to expand our channel footprint for providing geo-targeted advertising solutions, scale Amagi MIX e-commerce platform for media planning and buying and create innovative ways to add media efficiencies for large advertisers by ad versioning. Amol is a terrific addition to our management team and I am confident that with his expertise we will be able to grow profitably and build a robust business foundation for future.”

Prior to joining Amagi, Amol Dighe was the Head of investment for Omnicom Media Group Holdings (OMD) India and led the strategic insight and analysis over the OMD and PHD investment portfolio. Dighe has worked in Jakarta in a leadership role with Mindshare. He has also worked with Unilever in a regional buying and operations role for the Asia Pacific Region. He has also worked with Star TV as vice president - sales strategy, and Group M India.