Mumbai: Homegrown furniture and home products marketplace Pepperfry continues to strengthen its leadership team as it announced the appointment of Naveen Murali as vice president and head of marketing. 

In his new role, Murali will lead Pepperfry’s marketing and brand strategies with an aim to drive brand awareness across lucrative untapped markets as well as capture a share in the furniture and home décor industry.

As a new-age marketing evangelist, Murali will work towards charting out a strategy that helps to break the barriers that consumers have towards shopping online, especially for big-ticket items, said the company.

Commenting on the appointment, Pepperfry co-founder & CEO Ambareesh Murty said, "Our mission is to spark a feeling called home across India and I am confident that Naveen’s addition to team Pepperfry will help expand and accelerate our marketing agenda towards cementing our leadership of India’s home and living market.”

Murali has extensive experience of over ten years in marketing, sales and building business competencies. Prior to joining Pepperfry, he was associated with brands like Asian Paints and Oracle across business and marketing roles. 

He is an MBA from the Indian Institute of Management Kozhikode and holds a degree in Engineering from NIT Warangal. 

Commenting on the new role, Naveen Murali said, "Pepperfry has transformed the way Indians shop for furniture and build their dream homes. Over the years, Pepperfry has secured a significant consumer mind share in the country. I am super excited to work towards enabling Pepperfry to further increase this share and build an unrivaled brand of the future."