Mumbai: Pidilite Industries CMO Vivek Sharma has decided to part ways with the company, after a seven-year long stint.

Sharma took to LinkedIn to announce his decision, saying that his bond with Pidilite will last forever. "I have had fulfilling, learning and fun filled years at Pidilite and I want to express gratitude to my seniors, colleagues - present and past and the agency partners. To sharpen business building approach, brand creation, innovation and skills to navigate in the VUCA world, Pidilite is the place," he wrote.

Sharma has been a part of the industry for last 25 years and boasts a unique knowledge of business and brand development experience across FMCG, healthcare, lighting and consumer durables encompassing B2C, B2B and B2G. He had joined Pidilite in January 2015. 

As Pidilite CMO, he was responsible for the corporate brand marketing planning and implementation across businesses, marketing talent management. Over the years, he also ensured continuous improvement in marketing processes like innovation and new product launch at the company.

In his 25-year long career, Sharma has been associated with companies such as Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez).

His next move is still unknown.

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