Mumbai: Posterscope, the OOH specialist agency from dentsu India, has onboarded Pallavi Patil as vice president - strategy. In her new role, Patil will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a rich blend of innovation to clients in the OOH space. She will report to Posterscope India managing director Imtiyaz Vilatra.

Furthermore, Patil will align with Posterscope’s global vision addressing complicated issues with simple strategic human-centric solutions. She will oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.

With a career spanning over 18 years, Patil has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) & Force Motors. Prior to joining dentsu, Patil was leading strategy as AVP with Madison OOH. Over the years, she has carved expertise in marketing, research, and media strategy. Some of the known OOH campaigns that Patil has worked on have been recognized and won accolades across forums for media strategy, media planning, multimedia synergy, and integration.

Commenting on Patil’s appointment, Vilatra said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

Patil added, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”