MUMBAI: Madison Media has just announced yet another senior level appointment of Rajul Kulshreshtha as chief executive officer at Madison Media Plus. Kulshreshtha will look after the agency’s Delhi operations and will join from 3 June.
Madison Media & OOH partner and group CEO Vikram Sakhuja said, “I am delighted to have a dynamic leader like Rajul join our team. Am confident that Rajul will be able to add tremendous value to both our clients and our team in Delhi.”
Rajul Kulshreshth said, “I have always been an entrepreneur at heart and building businesses has been a passion. I will continue to pursue that passion here at Madison. Working with Sam, Vikram and the team is a great privilege and one that I will value and learn from. Having met the team here, I do believe that there is a lot that we can achieve together and add huge incremental value to our clients.”
Kulshreshtha is a seasoned media professional with 25 + years of experience across leadership roles in advertising, media and outdoor agencies, consulting, sales and entrepreneurship, across India, Indonesia, and Singapore. His past assignments include managing director of Motivator India (part of Group M), managing director of Kinetic, (Group M’s Outdoor agency), general manager, team LG (Group M, India), 11 years at Universal McCann, setting up the media practice for Zenith Optimedia in Indonesia and CNBC Asia as Sales Head based in Singapore. He has had 2 entrepreneurial stints, one of setting up Xposure, a media agency that handled clients like Gionee, Mobikwik, Cardekho, Shopclues, amongst many others; and a consultancy business, The Consilium.
Madison Media has been beefing up its senior leadership team and has recently appointed Amol Dighe as CEO, Madison Media Ultra and Head Investments. Last year, Madison Media also appointed Shan Jain as chief strategy officer.
Madison Media was recently in the news for having won back the Marico account and leading the BJP government to landslide victory in the just concluded Loksabha 2019 elections.
