MUMBAI: Rishikar Krishna is all set to return to Radio Mirchi to take responsibility for its largest brand properties as its new marketing head.

Krishna who was earlier with the company for seven years as marketing manager will now be reporting to The Indian radio network’s chief strategy officer Mahesh Shetty.

Prior to this, he was with Skechers USA where he was responsible for creating brand awareness in India.

In his new role, Krishna will manage the Mirchi Music Awards and Mirchi Top 20 as well as other large intellectual properties. His responsibility is to add new elements to the 32 station brand and take them to market.

Krishna began his career with Phillips before moving into radio.